WordPress SEO: What You Should Be Aware Of
April 12, 2018
Using the WordPress blog to the fullest is not tricky if you simply hold fast to the guidelines. Some bloggers and web experts are convinced that it should be harder than it actually is. But, if you are thinking of minor alterations that will make for bigger success overall, WordPress SEO should be very simple. With a few helpful words about WordPress SEO, we will be supplying you with some options that might make your blog more exciting to the various search engines and the various types of folks who visit your blog…
Put the Keyword in the Title In relation to optimizing your WordPress blog for the search engines, always keep in mind that the keyword has to be placed in the title. This method is one of the most effective for letting the search engines see your blog. However, you should never resort to putting a lot of keywords in your articles. Use your primary keyword in the title only when you think it’s necessary. Not only does your title have to sound good, but it also has to sound intelligent.
Make sure your XHTML is valid. Errors in the programming can be costly and very difficult to overcome. Not only can these mistakes impact the ranking of your website today but they can also have far reaching ramifications. Check frequently for invalid XHTML so that you can avoid this mistake costing your blog dearly. While WordPress itself is a trusted site in general, it’s the plugins and themes that are so easy to download and install that are generally the problem. Remember the Conventional SEO Approach: When all is said and done, your WordPress blog is a website as well; for this reason remember to use conventional SEO strategies for the best results when trying to make strides with search engines. There are many things that will enhance your blog, like keywords, internal and external links and bolding your keywords; these will all aid in getting your SEO off to a good start.
Pinging is an excellent way to let people know you have added something new to your blog. WordPress automatically pings to a site called “ping-o-matic” which in turn takes care of pinging others. If you ping too often it could have a disastrous impact on your blogging future by labeling you as a spammer. By reducing your pings you’re also reducing the likelihood of being labeled as a spammer. Make sure you use the pinging feature responsibly so that no problems come up later on. Creating a site on WordPress is common these days, but what many people forget is that by creating a WordPress site you have a better chance of ranking it high if you focus on the basic optimization. If you haven’t yet used these tips to improve your WordPress blog or site, you need to do so as soon as possible so that you can get higher rankings over the long run as well as more overall targeted traffic.
Improve Conversions with A User Friendly Website
November 24, 2017
You can find something just about all successful websites have in common – they are all user friendly. But the question for you may be: ‘How do I do this’? And that’s perfectly understandable. Marketers are always wondering what they can do to get better results, and this is one of the best ways. Don’t be afraid to try out different variations so you can discover what works the very best.
Today is just the beginning of another part of your journey in online marketing, so let’s get started.
If the term “above the fold” is new to you, what we mean when we use it is the things people see immediately upon arrival on your website. This is before any scrolling of any kind happens. It’s in the above the fold area where your all-important information and page elements need to be. This is what you want to almost force visitors to see and read before anything else. This all makes perfect sense but too many sites can drop the ball with this. It is important to figure out how well your website is doing here. If you are failing here, do whatever you have to do to improve, even if it means redesigning your home page. Remember: the first thing you have to do is tell people what you’re offering to them.
Your contact page exists so people can communicate with you, but you also have to think about something else. Search engines will look for these pages and figure that into how they want to rank you, and other important reasons are those times when you may submit your site for listings. This is also about having credibility, and even if you’re not you’ll at least look the part. If you have nothing to hide, then you should not have an issue with getting an 800 number of something – no one will call, anyway.
The home page copy needs to be descriptive, but you can always entice them with an offer in a non-sales type way. Don’t forget that if you’re doing SEO, you now want to minimize the number of ads above the fold. By default, most themes will make all the side bars the same on various pages, and that’s not always a good idea. What you do is up to you, and that’s why you have to always be testing what you do use on your site. Avoid GIF animations and the like, and just experiment with various designs for banners and graphics.
Avoid thinking about optimizing for user friendliness in universal terms even though the concepts tend to be that way. You may need to make a change here and there, depending upon who is going to be visiting your site. And there are always exceptions to all rules, so you may be able to get away with things others cannot.