Improve Conversions with A User Friendly Website
November 24, 2017
You can find something just about all successful websites have in common – they are all user friendly. But the question for you may be: ‘How do I do this’? And that’s perfectly understandable. Marketers are always wondering what they can do to get better results, and this is one of the best ways. Don’t be afraid to try out different variations so you can discover what works the very best.
Today is just the beginning of another part of your journey in online marketing, so let’s get started.
If the term “above the fold” is new to you, what we mean when we use it is the things people see immediately upon arrival on your website. This is before any scrolling of any kind happens. It’s in the above the fold area where your all-important information and page elements need to be. This is what you want to almost force visitors to see and read before anything else. This all makes perfect sense but too many sites can drop the ball with this. It is important to figure out how well your website is doing here. If you are failing here, do whatever you have to do to improve, even if it means redesigning your home page. Remember: the first thing you have to do is tell people what you’re offering to them.
Your contact page exists so people can communicate with you, but you also have to think about something else. Search engines will look for these pages and figure that into how they want to rank you, and other important reasons are those times when you may submit your site for listings. This is also about having credibility, and even if you’re not you’ll at least look the part. If you have nothing to hide, then you should not have an issue with getting an 800 number of something – no one will call, anyway.
The home page copy needs to be descriptive, but you can always entice them with an offer in a non-sales type way. Don’t forget that if you’re doing SEO, you now want to minimize the number of ads above the fold. By default, most themes will make all the side bars the same on various pages, and that’s not always a good idea. What you do is up to you, and that’s why you have to always be testing what you do use on your site. Avoid GIF animations and the like, and just experiment with various designs for banners and graphics.
Avoid thinking about optimizing for user friendliness in universal terms even though the concepts tend to be that way. You may need to make a change here and there, depending upon who is going to be visiting your site. And there are always exceptions to all rules, so you may be able to get away with things others cannot.