Author: John Rodriguez
3 Smart Tactics to Achieve a User Friendly Web Business Site
February 8, 2019
User friendliness is the name of the game if you want to build a website that will perform well and help you succeed. This sounds like a really benign term but it can be terribly unforgiving if you don’t get it right. You will know immediately if you get it wrong because your bounce rate and site visit length numbers are going to suck. Get some analytics on your site and start figuring out where the trouble spots are. You can even hire a person to run an audit and make sure that your site is meeting all of the criteria for user friendliness. Whatever may be going on, if you’d like to have a good business, you are going to take this seriously.
Remember that people landing on your home page want to know very fast what you have for them. Then you want your visitors to click away to read more detailed pages, but what you have on other pages just depends on the nature of your site. Niche sites will usually have more meaty content pages while other service type pages will have less with a focus on features and benefits. Never make visitors have to click through more than two or three times to find what they want. Three clicks is pushing it, and there’s really no reason to make people click three times to navigate from the home page. Keep your site free of clutter and make sure that everybody can understand it. There are all sorts of ways that you can make mistakes here. One of the most common is putting up too many ads. Each one is trying to steal the attention of your traffic. What matters most, though, is that your content gets read and that is where the elements of copy come into play. You need to actually understand headlines and your copy need to be easy to scan. Site users will scan your copy, and how well it’s presented will compel them to click through to other pages and stay on your site. The ease with which site visitors can skim over your site is something so important that there is no way you can focus on it enough.
Be sure you always have pages stating your privacy policy and other similar administrative pages. You can also find products on the net that give you customized policy statement pages, so check them out because they’re pretty good. Once in a while people will place these links in the side bar at the bottom, but that’s up to you. If you’re heavy into SEO, you may have read that it’s not a good idea to have these admin links on every page.
It is important to avoid things like optimizing for user friendliness or thinking that user friendliness is a universal idea even though the concepts are often that way. It’s important to be ready to make whatever changes or tweaks need to be made depending upon the people who make up your audience. There are always exceptions to every rule so perhaps you’ll be able to get away with things that would normally trip up others.
It is always smart to have an expert in charge of your website project. Make your website user friendly with tactics implemented by Cary NC SEO.
Proper Title Tags – The Key To Making Your On Page SEO Skyrocket
January 12, 2019
When it comes to making money online, title tags are very important, although they are not the most talked about aspect of most IM endeavors. There are so many details you have to get right with Internet marketing to make money, however, it also doesn’t take a rocket scientist. To make money online, you have to pay attention to everything you do. The cumulative effect of your choices leads to failure or success. It really is in your best interest to pay attention to the small boring tasks that can lead to profitability.
There are several strategies you can employ with a new site, and you are shooting for high rankings in the search engines. You need to realize what you want to achieve before any site building can begin. You can choose to use phrases that will give you a respectable amount of monthly traffic for your efforts. Just look at how much all of your keywords will bring you in regard to search engine traffic – you need to know this before you begin. Long tail keyword phrases should not be too long. The monthly volume could be too low for your efforts.
When you are working with title tags, trying to write something that is relevant and meaningful, etc, you need to keep the length in mind. You want to keep it no more than roughly seventy characters. In fact, just shoot for that upper limit and do not bother exceeding it because it is a waste of time. It is important to display information so that readers will, with any luck, be able to connect with it. Anything that goes beyond that upper limit will be truncated by the search engines. The people, or surfers, will not see it and so you will lose the value. Plus, it’s not worth your time to make some huge long list of phrases and hope that you will catch them all. Each page is extraordinarily optimized for one major phrase as well as some secondary phrases and a few extras that you aren’t ever going to be able to guess.
When you’re trying to write your title tag, try to make it the best tag for that page. So you understand about the length of the requirement: no more than seventy characters for your tags. But don’t just fill up that space with keyword phrases unless your keyword phrase is a long-tail keyword phrase. So all you have to do is use your phrase and then write something that is actually relevant–why waste time or space on your domain name? If you still have space, include the secondary phrase for the page. You can also include some very catchy and grab ’em by the collar words in the very beginning. In conclusion, we have just discussed SEO marketing, yet there are many ways to benefit from search marketing without search engine optimization. You can do content marketing and also syndicate articles to get traffic. There is much more to site building and marketing than this article can actually cover.
Some Easy On-page SEO Methods You Can Use
December 6, 2018
On Page SEO Methods You Can Use to Your Advantage
Search engine traffic is highly valuable, mainly because it’s free and targeted. Even though there are all sorts of factors that will determine how much success you reach with SEO, the first thing that you need to focus on are the factors of on page SEO before you move on to link building and other things you do off of your page. What, then is “on page SEO”? It’s nothing but the optimization that you do on your webpage. These are things like your content and your keywords–they’re all a part of the “on page SEO” efforts. Keep reading to learn a few of the things that you can do make sure that your on page SEO efforts actually pay off.
You will need to understand the overall approach to using your keyword phrases in the right manner. Your site will be viewed by the search bots for many things, and you need to be relevant all across the board. Be careful how you approach this one, but sometimes you can bold your primary page keyword phrase for added emphasis for SEO. Remember the one thing you never want to do is make the reader feel like they do not like it and stop reading.
When you’re placing your keyword on your page, you should have it in two places at any cost. As you know, you have to write content that has your page keywords and phrases in them. You should test this yourself but placing the primary keyword phrase in the first and last paragraphs is important. It’s really difficult to understand how search engines really work, so the best we can do is improve our chances of success.
So you execute what you believe or know to work well, and that is about all anybody does. In order to optimize all your page images, you make use of the alt tag and include keyword phrases in them. Search engines don’t read the images, but they do read the alt tag which means you shouldn’t forget to optimize the images on your page in the best possible way.
More is not better when it comes to optimizing, so just place one instance of each keyword where you can. You should take every opportunity to properly optimize your pages for SEO if you want to rank highly. Every last on page SEO technique that you use will help you out with your success. You need to work hard to stay up to date with what goes on in the world of SEO. You can’t just throw a website up online and then wait for magic to happen to it; you need to put in effort. Improving your website’s on page SEO is a continuous process. It’s not something is happens overnight; you need to rigorously work towards getting it right. The more focus you put onto your on page SEO and the more effort you put into keeping up to date with the industry, the better off you will be in the long run in terms of the success levels you can reach. Digtal marketing agency Durham is your go-to source for all things SEO and web related.