3 Smart Tactics to Achieve a User Friendly Web Business Site
February 8, 2019
User friendliness is the name of the game if you want to build a website that will perform well and help you succeed. This sounds like a really benign term but it can be terribly unforgiving if you don’t get it right. You will know immediately if you get it wrong because your bounce rate and site visit length numbers are going to suck. Get some analytics on your site and start figuring out where the trouble spots are. You can even hire a person to run an audit and make sure that your site is meeting all of the criteria for user friendliness. Whatever may be going on, if you’d like to have a good business, you are going to take this seriously.
Remember that people landing on your home page want to know very fast what you have for them. Then you want your visitors to click away to read more detailed pages, but what you have on other pages just depends on the nature of your site. Niche sites will usually have more meaty content pages while other service type pages will have less with a focus on features and benefits. Never make visitors have to click through more than two or three times to find what they want. Three clicks is pushing it, and there’s really no reason to make people click three times to navigate from the home page. Keep your site free of clutter and make sure that everybody can understand it. There are all sorts of ways that you can make mistakes here. One of the most common is putting up too many ads. Each one is trying to steal the attention of your traffic. What matters most, though, is that your content gets read and that is where the elements of copy come into play. You need to actually understand headlines and your copy need to be easy to scan. Site users will scan your copy, and how well it’s presented will compel them to click through to other pages and stay on your site. The ease with which site visitors can skim over your site is something so important that there is no way you can focus on it enough.
It is important to avoid things like optimizing for user friendliness or thinking that user friendliness is a universal idea even though the concepts are often that way. It’s important to be ready to make whatever changes or tweaks need to be made depending upon the people who make up your audience. There are always exceptions to every rule so perhaps you’ll be able to get away with things that would normally trip up others.
It is always smart to have an expert in charge of your website project. Make your website user friendly with tactics implemented by Cary NC SEO.