Improve Conversions with A User Friendly Website
November 24, 2017
You can find something just about all successful websites have in common – they are all user friendly. But the question for you may be: ‘How do I do this’? And that’s perfectly understandable. Marketers are always wondering what they can do to get better results, and this is one of the best ways. Don’t be afraid to try out different variations so you can discover what works the very best.
Today is just the beginning of another part of your journey in online marketing, so let’s get started.
If the term “above the fold” is new to you, what we mean when we use it is the things people see immediately upon arrival on your website. This is before any scrolling of any kind happens. It’s in the above the fold area where your all-important information and page elements need to be. This is what you want to almost force visitors to see and read before anything else. This all makes perfect sense but too many sites can drop the ball with this. It is important to figure out how well your website is doing here. If you are failing here, do whatever you have to do to improve, even if it means redesigning your home page. Remember: the first thing you have to do is tell people what you’re offering to them.
Your contact page exists so people can communicate with you, but you also have to think about something else. Search engines will look for these pages and figure that into how they want to rank you, and other important reasons are those times when you may submit your site for listings. This is also about having credibility, and even if you’re not you’ll at least look the part. If you have nothing to hide, then you should not have an issue with getting an 800 number of something – no one will call, anyway.
The home page copy needs to be descriptive, but you can always entice them with an offer in a non-sales type way. Don’t forget that if you’re doing SEO, you now want to minimize the number of ads above the fold. By default, most themes will make all the side bars the same on various pages, and that’s not always a good idea. What you do is up to you, and that’s why you have to always be testing what you do use on your site. Avoid GIF animations and the like, and just experiment with various designs for banners and graphics.
Avoid thinking about optimizing for user friendliness in universal terms even though the concepts tend to be that way. You may need to make a change here and there, depending upon who is going to be visiting your site. And there are always exceptions to all rules, so you may be able to get away with things others cannot.
Windows Tips to Help Your Computer Run Better
October 11, 2017
If you’ve been a user of Windows for any length of time, you are probably aware of the improvements and enhancements that Microsoft has continued to add with each new edition. Some versions had more problems than others, but any issues that surfaced were immediately addressed and corrected. There have been good reports and reviews for Windows 7. It looks like Windows 8 will be even more powerful. There are many techniques and features you can use with whatever version of Windows you have that will make using your computer easier and more efficient.
Some people prefer using their mouse, while others like to avoid it as much as possible. Whichever camp you fall into, it can be helpful to learn some keyboard shortcuts. The truth of the matter is, many folks haven’t learned the majority of uses they can put their keyboards to in order to work more efficiently. There are websites you can explore that can teach you hundreds of ways to use your keyboard that you can’t even imagine. Do you like to view your pictures full screen? Press the Windows key and the UP arrow key and your screen will be maximized. Reverse the procedure to minimize your view. Press the Windows key in conjunction with the DOWN arrow key. If you want to see a preview of the file you’ve selected, simply press Alt + P. You can use this to preview images of photos you have saved, as well as videos or text documents. This, of course, is just a small sampling of the keyboard shortcuts that are available.
One feature you should regularly run is the defragmentation tool. Because they don’t understand what defragmentation is, many computer users don’t use this useful tool. Other people just don’t want to mess with it. Defragmentation is easy and it can make Windows perform much better. Those of you who create a lot of files, or download a lot of stuff, really need to defrag regularly. Defragmentation allows your files to be reorganized in a way that makes them faster to find and conserves disk space. On each disk, you only have to go to Properties and select defragmentation. Defragmentation doesn’t take long unless you have a lot of files on your hard drive that haven’t been defragged lately. You can also automate defragmentation, so that your computer performs it on a regular schedule so you don’t have to think about it.
It’s not unusual for computer folks to quickly clutter the desktops on their PC a lot more than they junk up their actual desk. It isn’t long before you have so many programs and files littering your desktop that you have trouble locating the one you want. If it’s your custom to have several files and/or programs running simultaneously, the confusion can escalate
Windows 7 has a Shake feature that makes it much easier to keep track of what you’re doing. All you have to do is shake the Title Bar back and forth after you click on it. The other windows that you have open will show up minimized in your Task Bar. Another shortcut to do this is to press the Windows Key and the Home Key at the same time. Do you think this is silly? Well, try it and you will see that it’s better to not be distracted by a bunch of open windows.
There is no end to the types of tips and shortcuts that Windows offers you. Once you’ve started using them, you will want more. You probably don’t want to spend time learning these things just for the sake of it; it’s best to stick to the ones that are relevant to what you actually use your computer for. Do some research on the internet and you will find a lot more tips and shortcuts for using the Windows Operating System. We’ve just given you a taste of what’s available.
Interested in Windows vs. Mac OS? What You Have to Know
September 22, 2017
You’ve probably heard about the Windows vs Mac OS debate that many computer users engage in. This isn’t anything new and both systems have their pros and cons. This doesn’t mean that they are identical, though, and the truth is that you are probably going to be better served by one system over the other. We’re going to look at good features of both Mac and Windows in this article to make the decision an easier one for you to make.
Compatibility issues are one of the main reasons that people typically choose Windows over Mac. Due to the fact that more people are choosing Windows, more software applications are made for it’s operating system.
Even if the software comes in a Mac version it typically runs differently and isn’t always fully compatible. Yet with today’s Macintosh computers, you can easily run Windows using Bootcamp. This means that any Mac computer with a recent release date can run Windows. The reverse, however, probably won’t ever be a possibility. In the past, if you wanted to run Windows on a Mac, you had to rely on slow and unreliable programs like Virtual PC, but that’s no longer the case. Now it is totally possible to read files and play games and run programs that are made for Windows on your Mac.
A genuine improvement is what most Windows users have characterized Windows 7 when comparing it to all of the operating systems that were used previously. In the last few years, Windows has caught up to Mac, and they have become a lot less likely to crash than before, and they also are more reliable. Two of the most common complaints against earlier versions of Windows, including XP and Vista, namely glitches and crashes, have been registered by a lot of people Most of Microsoft’s operating systems released up to now, haven’t been very reliable, until Windows 7 came along. When Windows 8 comes out, it will be interesting to find out how good it will be.
When you use computers for work or school, the chances of those computers being Windows OS based are high. If this is true for you, then selecting a Windows based computer for your home computer is the smart thing to do and the more convenient thing to do because you can be sure that you have all of the same programs downloaded. For example, if you regularly share files with PC users that becomes more difficult when you use a Mac. It’s super easy these days to go back and forth between a Mac and a PC because the programs enjoy more compatibility than they ever have before and, thanks to Bootcamp, Mac users can set their computers up to run like Windows based PCs.
However, if you mainly have to work with programs and files that are Windows based, there’s probably no advantage for you to get a Mac. Even though Macs continue to grow in popularity, most schools and companies and big groups use Windows based computers. The points we’ve talked about in this article are just some of the things that you should think about before making your final choices between Mac and Windows operating systems. If you’re having trouble making up your mind, you should visit a large computer store, including perhaps an Apple store if there’s one near you. You’ll find that it’s easier to make a final decision once you’ve gotten up close and personal with all of your options.